The Intelligence Platform for Hotels
Demand intelligence. Visibility tracking. Competitive benchmarking. All in one place.
Tharro shows you where demand is coming from, how travelers search, and how visible you are across Google, OTAs, and AI — so you can act before competitors do.
Where Is Your Demand Coming From?
Understand your markets before you invest:
See which countries are driving demand to your destination
Spot year-over-year growth or decline by market
Compare domestic vs. international demand mix
Shift budget to the source markets that actually convert
See Demand Before It Becomes Bookings
Track search behavior, booking windows, and seasonal patterns 2-8 weeks ahead.
Demand Seasonality
- •Track monthly search interest vs. last year
- •Anticipate peaks and dips before they hit your bookings
Traveler Behavior
- •Accommodation preferences: hotels vs. rentals vs. B&Bs
- •Length of stay: weekend, 1 week, 2+ weeks
- •Booking window: last-minute vs. advance planners
Search Keywords
- •See the exact terms travelers search for
- •Understand keyword competitiveness and CPC
- •Spot rising trends to adjust campaigns in real time
Channel Distribution
- •See how traffic splits between OTAs, metasearch, and direct
- •Identify which channels dominate each source market
Benchmark Your Visibility Against Competitors
See how you rank against OTAs and competitors across every channel.
Google Visibility Score
- •Track your hotel's visibility score over time
- •Compare against OTAs, competitors, and metasearch
- •Filter by organic, paid, branded, or non-branded searches
AI Visibility Score
- •See how often AI recommends your hotel
- •Break down by traveler type and trip theme
- •Compare AI visibility head-to-head with competitors
Price Competitiveness
- •See how often you're price-competitive
- •Track price volatility and availability
- •View day-by-day pricing position on the calendar
- •Spot opportunities when competitors are overpriced or sold out
Reputation
- •Benchmark reviews by category: room, cleanliness, service
- •See how you score vs. direct competitors
Just Ask. Get Answers.
Skip the dashboards. Ask Tharro anything about your market, competitors, or visibility — and get a clear answer in seconds.
Why Hotels Choose Tharro
Real search behavior
See what travelers search for—by destination, source market, and accommodation type.
2-8 weeks ahead
See demand before it becomes bookings — not after
AI + Google + OTAs
The only platform tracking visibility across all channels
AI-native
Built for how travelers actually search today
