Simple Pricing. Powerful Intelligence.
Pay only for the markets you track. Full platform access on every plan.
Unlimited users. No hidden fees. Cancel anytime.
Choose Your Plan
Flexible monthly or annual billing. Upgrade or downgrade anytime.
Starter
For hotels tracking one key market
Start Free TrialWhat's included:
Full platform access
Unlimited users
Audience insights for 1 market
Email support
AI assistant(soon)
* No Credit Card Needed
Accelerate
For hotels with multiple source markets
SubscribeWhat's included:
All Starter features- Insights for 3 markets
Phone & email support- AI assistant(soon)
AI agents(soon)
Maximize
For hotels needing comprehensive coverage
SubscribeWhat's included:
- All platform features
- Insights for 5 markets
Priority support- AI assistant(soon)
- AI agents(soon)
What's included:
and onboarding
and data integrations
Why You'll Love Our Pricing
No hidden fees. No surprises.
No Per‑User Fees
Invite your whole team — revenue managers, marketers, owners — at no extra cost.
Flexible Packages
Pay only for the markets you need. Upgrade anytime.
Cancel Anytime
Month-to-month billing. No contracts. No lock-ins.
Frequently Asked Questions
Got questions? We've got you covered — here's everything you need to know before getting started
Tharro is a demand intelligence and visibility platform for hotels. It shows you where traveler demand is coming from 2-8 weeks ahead, and how visible your hotel is across Google, AI assistants, and OTAs. Unlike booking reports, Tharro reveals what's happening before bookings happen.
- Independent hotels who want to reduce OTA dependency
- Boutique properties that need to understand demand patterns
- Groups and chains who want to compare visibility across multiple markets
- Agencies and DMOs who manage or advise hotels
Full 14-day access to:
- Your AI visibility score
- Your Google visibility score
- Demand flows by origin country
- Traveler behavior insights (booking windows, length of stay, accommodation preferences)
- Full access to platform dashboards
A market is a source country — where your travelers search from. For example, "UK → Cyprus" means tracking British travelers searching for Cyprus. Each market includes demand trends, traveler behavior, and visibility data for that origin.
All plans include unlimited users. You can invite revenue managers, marketing managers, owners, or agencies at no extra cost.
- Starter → Email support
- Accelerate → Phone + email support
- Maximize → Priority support with faster response times
- Custom → Dedicated account manager and onboarding
Yes. All plans are month-to-month with no contracts or lock-ins. You can cancel anytime.
Yes. Annual subscriptions are available at a discounted rate compared to monthly plans.
Yes. If you need more than 5 markets or additional integrations, we'll tailor a Custom Plan with flexible pricing, onboarding, and dedicated support.
Yes. We follow strict data security standards. Data is anonymized, encrypted, and never shared with third parties without consent.
Currently English, Greek, and German. More languages will be added soon.