Europe's First
AI Visibility Report
for Hotels & OTAs
Every month, Tharro measures the visibility of hotels and OTAs across AI assistants in the 30 most visited European cities.
AI is Changing How Travelers Search:
Are You Visible?
Travel planning no longer starts only with Google.
Travelers are asking AI assistants like ChatGPT and Gemini where to stay.
If your hotel isn't mentioned, you're losing bookings to OTAs without even knowing it
The AI Visibility Report is
the first benchmark of its kind,
showing exactly how hotels compare against OTAs and metasearch engines
in this new landscape
What the Report Shows
Visibility rankings across 30 European cities
Comparison of OTAs, hotel brands, and metasearch engines
Trends over time: who's gaining, who's losing
Public, shareable data → position yourself as a leader in your market
Manchester, UK
Dublin, IrelandGlasgow, UK
Stockholm, SwedenLiverpool, UK
Madrid, Spain
Munich, GermanyHamburg, Germany
Vienna, Austria
44.0517.5914.8214.7012.6711.0310.1210.089.879.44Data You Can Trust
Fresh, Automated Data
Collected monthly by Tharro's AI Visibility Engine.
Cross-Platform Insights
Benchmarks results from leading AI assistants
Full-Spectrum Coverage
Covers branded and non-branded queries
Trust Through Clarity
Transparent, consistent scoring methodology
Check Where You Stand
The public report shows how hotels perform by city, but your free trial reveals your personal AI and Google visibility scores — including demand flows and audience insights
See Your Hotel's Score - Start Free TrialPartner with Tharro
Media Assets, Ready to Publish
Press-ready charts and commentary available
Partner for Deeper Insights
Contact us for data partnerships or custom insights
Track the AI Shift
Regular updates to track how AI adoption is shifting the market